Practice listing terms
The whole agreement between a practice that claims its listing and this site, in plain English. Last updated 29 September 2026.
1. What the listing is
Every practice page on this site is built from the NHS Organisation Data Service optical headquarters and sites files, republished under the Open Government Licence with the source and snapshot date on every page. The page exists whether or not the practice claims it. Claiming does not create the page and releasing a claim does not remove it.
2. What claiming means
Claiming is free, and correcting anything wrong is free. Requests to change register data are referred to the body that maintains the register and are not edited by us. What is paid for is the practice describing itself: the Enhanced listing, £99 a year plus VAT, adds the practice's own description, the services it offers, its opening hours and a link to its own booking page. Position on this site is not for sale at any price. It lets a person at the practice add a description in the practice's own words, the services it offers, a website, a booking link, a phone number, opening hours and whether it is taking new patients. Everything supplied is shown in its own panel, dated, and labelled as supplied by the practice.
Sight-test fees are not editable. NHS sight tests are free to eligible patients at the fee the NHS sets, and a private fee belongs on the practice's own site, which the listing links to rather than quoting.
The page then shows “Listing kept up to date by the practice”. It means that someone authorised to act for the practice has completed our claim process. It is not a verification, accreditation, endorsement, recommendation or quality assessment by this site or by the register. It is not a verification of clinical quality, an approval by the NHS or an endorsement by the practice's commissioning board, and it does not change where the practice appears in any list.
3. Who may claim, and how we check
Only someone authorised by the practice may claim. Because the NHS optical files publish no contact details for any site, a person at this site verifies each claim: you email us from an address at the practice quoting the ODS site code, we check it against the register, and we send a single-use link valid for thirty minutes. Where one contract covers several sites we can open the others once you are verified. We keep the verified address for as long as the claim is active, to sign the practice in and to send it notices about its listing, and for ninety days after release. We never publish practice email addresses and we never approach practices using this register.
4. What a practice may not add
Nothing that reads as a ranking or endorsement claim (“best”, “leading”, “award-winning” and the like), nothing that implies NHS or commissioner endorsement, no price figures in free text, no links in free text, and nothing untrue, misleading or unlawful. Saves that break these rules are rejected with the reason shown. A practice's first edit is read by a person before it is published; later edits publish and are sampled. We may remove or amend practice-supplied content that breaks these terms and will tell the practice when we do.
5. The Enhanced listing
Enhanced listing, £99 a year plus VAT. It adds the practice's own description, the services it offers, its opening hours and a link to its own booking page, in the practice's own block, dated and labelled as supplied by the practice, moderated under the rules above like everything else. It changes nothing in the register record and nothing about where the practice appears in any list.
We may reject content, edit it for formatting, or remove it if it breaches these terms, and we will tell the practice when we do.
One subscription per listing, billed yearly by Stripe; this site never sees card details. The subscription renews every year until the practice cancels it. Stripe takes the payment on the same day each year. Prices are shown before VAT, which is added where it applies. There is no free trial: a trial that has to be cancelled to avoid a charge is not an offer we want to make.
The practice may update its card, download invoices or cancel from the billing portal linked on its dashboard. Cancelling stops the next payment and the Enhanced listing runs to the end of the year already paid for. Cancel within 14 days of the first payment and we refund it in full. After that the year already paid for is not refunded in part, because the listing carried the paid content for it.
If we change a price, the practice is told by email at least 30 days before it takes effect, and can cancel before then. A price change never applies to a year already paid for.
When a subscription ends or a payment fails, the paid content comes off the page at the next build and the free claim is unaffected: the practice keeps its badge, its website, its phone and every correction, and can still change them.
6. No enquiries, no paid placement
This site sends no patient enquiries to practices, and it sells no position, badge or placement on any page. Claiming is not consent to be contacted by us or through us. If either ever changed it would be a separate choice, off by default, with its own terms stated before it could be switched on.
7. Releasing a claim
A practice may release its claim at any time from its listing editor or by emailing [email protected] from a practice address. Practice-supplied content comes off the page at the next build and the register record stays exactly as it was. If the person who claimed has left, email us from a practice address and we will transfer the claim.
8. Our side
We keep the listings current from the NHS register, keep practice-supplied content separate from register facts on every page, and tell practices about material changes to these terms by email. We may suspend a claim while we investigate a breach. We may amend or discontinue listing features at any time, provided the core claimed listing remains available for any period already paid for. We are not liable for loss arising from the content a practice supplies or from the register data as published by the NHS.
9. Law, liability and your data
These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction over any dispute arising from them.
This is a business-to-business service. The listing is supplied to a practice for the purposes of its business, not to a consumer, so the consumer cancellation rights that apply to personal purchases do not apply here.
What we are liable for. We do not exclude liability for death or personal injury caused by our negligence, for fraud, or for anything else that cannot lawfully be excluded. Beyond that, our total liability to a practice arising from the listing or these terms is limited to the amount paid by the practice to us during the twelve months preceding the event giving rise to the claim, and we are not liable for loss of profit, loss of business or indirect loss. We are not liable for the content a practice supplies, nor for the registry data as the regulator published it.
We hold the verified address and the content a practice supplies in order to run the listing. What we hold, why, and for how long is in our privacy notice, and a practice can ask us to delete practice-supplied content and account information by releasing the claim or by emailing us, subject to legal and record-keeping requirements. The register record itself is not ours to delete.
Questions: [email protected]. Start a claim from find your practice. Register snapshot 4 September 2026. Digital Signet Limited, company 16414164, 71-75 Shelton Street, London WC2H 9JQ.
Contains information from NHS England, licenced under the current version of the Open Government Licence.